I once lived in that area when I was a wee lad, here's what I know.
serpent Mound and other mounds(Miamisburg)-earthworks, slash pyramids in the area were probably built by the Hopewell People a group of Native American hunter-farmers etc...
You could tell it was a serpent from the ground, but probably looks more impressive from the air - like Nazca lines-shapes etc... also in the area of Newark Ohio secret Military stuff and of course UFOs. Especially during the 1973-75 UFO flap.